Chum Churum Original Soju 375ml

This liquor made with alkaline water has brought a whirlwind of popularity among liquor lovers. Needless to say, water, which accounts for 80% of soju, is an important factor influencing the flavor and quality of soju products. Alkaline water, with particles that are small and rich in minerals, gives a unique smooth flavor going down.

Lotte Chilsung's soju brand is setting the standards

in the liquor market through change and innovation.

Lotte Chilsung Beverage has been innovating the soju industry by setting the standard with Chum-Churum, an alkaline water-based soju that is even smoother when shaken, Daejangbu, a premium distilled soju, and Sunhari Chum-Churum, the beverage that started the fruit soju trend.